Season 1, Episode #5 – Pages and Pioneers

December 01, 2020

Do you love what you do for a living? We obviously spend most of our lives “on the job.” Today’s podcast investigates how history, i.e. American Pioneers could help you and I with some of our biggest career challenges. Pioneers paved the way for all of us, in every kind of industry, why not tap into their way of thinking! We drill down and focus on what it means to learn from those who have been there and done that and just how and why it means business to you and me.

Explore America!

American Stories


So much of what we cover is simply a reminder, a way to jog your memory and encourage you to take action and understand you are not alone.

You know darn well that History Means Business® to you on many levels. We’ve already explored the wilderness and cultural activities, why not seek out the statues that were dedicated and erected, along the way? Why were they important to the towns, cities, regions and our nation? Check them out as you continue to explore. The rest of us can dream of past journeys and plan our next destination.

We’ve already explored some of the American pioneers that helped pave the way for this great nation. History Means Business® when we have the pioneer-mindset, (worth repeating). Like any mindset, it takes time to form a habit in order to get to that point, it takes vigilance to maintain. Fortunately, we have plenty of American pioneers, past and present, for inspiration. You are at the very top of this list! Remember to focus on your past experiences and tap into others that can really inspire you and help you grow! No matter how young or how old you are, you and I can always grow.

We can always gain a new perspective, as you know, when we look at a situation from a different lens. The American story obviously includes you and it includes me. It includes all of us as Americans, past and present. Some of us are just a number, a statistic included in everything that makes up our lives and those that came before us. At least on paper. I would assume want more, I know I do for sure.

I am not expressing or even eluding to you that I have the answers for you. That’s not at all what I’m stating. You and I decide what we focus on and how each of us see circumstances from the past in similar ways to what is going on and has happened in the world you live in, it’s unique to you and to me. Pain however, winning and losing isn’t unique to you, nor to me, is it?

Let’s take a look at what has happened this year in parts of America and, in some cases, still happening. American history has been under attack. Statues and monuments damaged, destroyed or taken down in far too many cities across this country. People can try as they want, but they cannot destroy our history. It is a part of you and me, we will carry it forward into the Ages. It belongs to all Americans, we experienced it through the veins of our ancestors. The wisdom of our fellow Americans, can never be underestimated. We will never let the misinformed, violent or otherwise tear down and destroy the very people that helped build us up in the 1st place.

The statues and monuments being destroyed or those they desire destroyed are often symbols of our great nation at various stages in our history. It shows our growth, our changes for good and a better way along the way. Like slavery, it’s a snapshot of the men and women i.e., the pioneers, that paved the way for change. It is a window into the past of our social mores and values.

Until photography was invented in the 1840’s we only had statues, monuments and paintings to commemorate our heroes . Mathew Brady captured the images of a nation torn apart, brother against brother, tremendous pain to move America forward in a unified, right direction.

Statues and monuments continue to be a fitting way to honor those American icons that mean so much to the people that honored them, in that snapshot of American History.

As we look at a statue of Washington, Lincoln or perhaps Fredrick Douglas, the meaning we attach to such a dedication is limited to our own understanding of the person whose image we stand before. It has little context to the one with little understanding of why the men and women at that time, voted and sacrificed time and money to detail the creation of such a gift to future generations. In an instant, some inane decision by those lacking wisdom and void of reason and judgement with a foolish ideology destroy what had been intended for the Ages. Contemplate this as you continue your journey.

Explore America!

You can subscribe to our podcast and watch our film and book trailers at, and

Copyright© 2020 Morton Imagine Company

The Pioneer-Mindset Part 3


What’s causing you so much pain right now? What’s your challenge? You can turn to many books, programs, and gurus for possible solutions. We all have plenty of options and you’re capable, I understand. What I’m attempting to address here is one way, not the only way.

History does repeat itself. This is something we all understand and it’s right under our nose. Perspective and perseverance is hard to beat. American pioneers come in all shapes and sizes, not just found on the pages of history. They found a way, we know the outcome. Perhaps they can help you right now?

We often think of the American pioneers along with the Pilgrims that landed in Jamestown, Virginia in 1607 and Plymouth, Massachusetts in 1620, when we hear the word pioneer. Think about this, our very first English settlement, Jamestown was established by entrepreneurs, seeking to create wealth and prosperity. Plymouth is a symbol of the Pilgrims quest for religious freedom. Both of these goals, we take for granted today.

They had no idea what they would face. They knew it would be a challenge, but just how harsh, they could not have known. Death and extreme hardship was all around them, they forged ahead and adapted as best they could. Captain John Smith and William Bradford left their fingerprints on the pages of history.

Pedro Menendez de Aviles however, beat them all to the New World and established America’s 1st permanent settlement, St Augustine in 1565. He claimed it for Spain. Now, did the pioneers and Pilgrims from 1565, 1607 and 1620 have the luxury of knowing their outcome? The pain and challenges they faced had to be met with how well prepared they were, physically and most importantly mentally. The same holds true today for you and for me.

Let’s take a look at an unusual pioneer, if there is such a thing. He is someone you probably don’t think of as a pioneer. He is not only in the news, he is the majority of the news today. He falls into two of the three areas of history we covered in the HMB Mango story. He can be found on the pages of history and as a senior, he’s part of “living” oral history. He’s the oldest person elected president at age 70, the 1st billionaire, non politician/military leader elected president in American history. The brash NYC real estate developer and hotel magnet has an empire spanning from New York around the globe. Obviously we are talking about Donald J. Trump. This is not a political angle, I must disclose this in today’s environment. For example, in our documentary film we explore JFK, Trump and Truman.

Remember, in the early 1990’s Donald Trump was over 900 million dollars in debt and sinking fast. He had to find a way or he was going to lose everything (Remember John DeLorean and many others lost it all). He told his wife at the time, Marla Maples, you see that homeless man over there? He is worth more than me. So, he negotiated with his creditors, made a deal, adjusted his business plan, changed his focus and within a few years was worth billions more than ever before and would go on to become the most powerful man in the world. Like him or not, this man knows who he is, has the kind of mental focus and work ethic we all could aspire to achieve.

The pioneer-mindset is how History Means Business®! It’s how you and I can solve huge, painful challenges, with a little imagination.

No matter how old you are, right now today no matter what your pain and challenge is, can you think of a way your most admired pioneer, past or present, might inspire you?

Remember, focus is critical. Focus on how they must have been thinking. What was driving him or her?

Explore America!

You can subscribe to our podcast and watch our film and book trailers at, and

Copyright© 2020 Morton Imagine Company

Season 1, Episode #4 – “Living” History

November 14, 2020

Imagine looking forward to your Golden Years! Imagine making a greater impact on the world around you, after retirement. Imagine helping others, while helping yourself. Could you use the help of a mentor, right now? Join us on today’s podcast as we explore the benefits of aging and perhaps even help spark your imagination.

Explore America!

Copyright© 2020 Morton Imagine Company

The Pioneer-Mindset Part 2


Pioneers faced the unknown and overcame huge challenges! When we try to put ourselves in their shoes and understand what they must have been thinking in order to succeed, we could solve our own huge challenge, but it takes a little imagination.

For example, President Washington and President Lincoln faced the ultimate wars, with battles of an unknown outcome for an entire nation. Death and bloodshed was all around them. They had to stay focused, for them it was the ultimate mental challenge. For Washington it was all about creating a free nation under God and for Lincoln, it was keeping the free nation under God in one piece and not divided.

In American business, we have examples of this mental challenge on a different battlefield. Isn’t so much of our lives all about mental focus? Haven’t you had a big fat problem that wouldn’t go away, until you changed how you looked at it?

In business, this is so true! You may not have heard of Henry Flagler, however most Floridians know the name. He is known as the Father of Miami, Palm Beach and St Augustine. He built his Florida East Coast Railway from St Augustine all the way down to Key West. Beginning in 1880, he built the Ponce De Leon Hotel in St Augustine and other spectacular hotels in Palm Beach and Miami.

He was an invaluable partner with John D Rockefeller at Standard Oil, he was wealthy, driven and very intelligent. He was a visionary, yet he knew pain too! Failure wasn’t foreign to him. As President Lincoln was communicating with his Generals during the Civil War, Flagler sold his distillery business and started a salt mining company (York), thinking it would be greatly needed for food preservation during the war. Things went well for a while during the war, until demand dropped off and price cutting drove him out of business. He lost everything! So, he dusted himself off, got a job as a grain merchant again and paid off over $100,000 and then would go into business with Rockefeller creating Standard Oil and the rest is history!

Florida is the world’s #1 tourist destination today! One man’s vision, pioneered America’s vacation capital, Henry Flagler.

We will share stories on this blog that could inspire you and spark your imagination. They’ve really inspired me!

As I mentioned earlier, Morton Imagine Company is all about mental focus. We’ve heard this before but it’s so easy to get off track (mental focus). This is why we will explore how American pioneers (including seniors), paved the way for all of us. Looking at history through their lens and imagining solutions for today’s challenges.

Explore America!

You can subscribe to our podcast and watch our film and book trailers at, and

Copyright© 2020 Morton Imagine Company

Season 1, Episode #3 American Stories

October 28, 2020

If every picture tells a story, imagine the stories behind every statue! They give us a snapshot into the life and lives of those living during their time. They were important enough to dedicate time and money to their creation. Statues give us a window into the social mores and values of the people that admired them. It displays the growth of a town, city, region and nation, at various stages of history. The attempted destruction of history tells a lot about those who seek to destroy it and about those that seek to protect and preserve it as well.

Don’t forget to get out and explore America!

Copyright© 2020 Morton Imagine Company

The Pioneer-Mindset

October 14, 2020

Our nation and the entire world has experienced historic, widespread pain and uncertainty. We will address just what could be causing you a great deal of pain and explore how history, yes history could help spark your imagination and possibly help ease your pain and help solve that fat problem you are facing.

Before we dive in, I want to share with you a story to tee things up and give you a window into what you can expect going forward. The title of our story is: HMB – Under a Mango Tree

“A little boy was sitting in his grandfather’s backyard, under a mango tree, listening to the elder man. As his grandfather told him stories about his past, a whole new world was opening up to this little boy.

The story and subsequent stories all started in the Sixties, in Miami and live on, with a grown up little boy today. First of all, the elder man was born in 1902 and had lived a fascinating life. He was a highly successful entrepreneur at a young age and an aviator. He owned numerous airplanes and drove around Miami in a Packard during the Great Depression. He was highly intelligent, sober minded and giving. However, the elder man was known as being quite stern and a man of few words.

The little boy was warned by his protective and loving parents to stay away from his grandfather. They didn’t want the old man to hurt his feelings. However, the little boy approached the stoic old man at every family gathering. Eventually the old man grew fond of the little boy. Over time, the boy was visiting his grandfather, who lived only blocks away, several times a week. When he was only five years old, he scared his parents and got into big trouble for riding his tricycle on a major street, to visit his grandfather. He would later walk; ride his bicycle or drive, just to visit his grandfather.

Even at the age of five, his grandfather spoke to him like a little man. He enjoyed the respect his grandfather gave him. The conversations were all about the adventures and events that made up the story of the old man’s life. The stories often revealed history. For example, 7th Avenue, a major street today, was a dirt road when he was a newspaper delivery boy for the Miami Herald. (The newly renamed paper) As he listened to his grandfather, he learned not only his grandfather’s life story, but the oral and “living” history of Miami and his family heritage. In time, he began to understand the links in American history to what his grandfather was telling him. It was larger than his life, his family and Miami. The dots were connecting all over Miami, throughout America and the world. The stories would range from life during the Great Depression, to WWII and beyond. The boy began his first history lessons, through the eyes of his grandfather. The mutual respect they shared was palpable. His wife told the boy, out of all the people in the world, he was his grandfather’s favorite. This filled the boy with joy and sorrow, all at once. After all these years of living and all the great stories, no one came over to visit (except for his family). This bothered the boy profoundly and would actually plant the seeds to his future.

He actually admired his grandfather so much; he couldn’t wait to be old! He wanted to be just like his granddad. He was a man with integrity and character. Insults just rolled off of him.

This story between the boy and his grandfather can be found all over America. The names, dates and places are all different but the theme is constant. With our youth obsessed cultural and fear of aging, it’s no wonder seniors are not getting the respect and attention they deserve. The oral history and wisdom of a wise sage can bring unimagined mutual benefits and cultural change. Imagination is the key.

History Means Business® when we focus on three key areas. Starting with the oral history of wise seniors, like the old man in our story. The second key area is learning from the pages of history. As Winston Churchill once said, to learn about history, read biographies. Pioneers from the past can help spark our imagination and help solve some of our biggest challenges today. The social mores, landscape and technology changes, but the pain, joy and mental challenges are all the same.

The third and final area is our own personal history, including our business/industry history. When we explore our past challenges and examine the before and after events, a new way forward can often be found. Learning from pioneers in our industry can also provide ideas for tomorrow. Knowing how we arrived, can open a window to the future.

These three key areas are under the benefits umbrella of, finding solutions to our challenges (i.e. pain). Remember, the key that could unlock it all . . . imagination! Imagination transcends time and space.

The old man (grandfather) passed away at the age of 88. His wife followed him not long after. He never knew just how much he actually meant to that little boy. The boy told him he loved him but never found the words to express just how much he meant to him. The truth is, that little boy didn’t understand until years later, just what those stories and words of wisdom actually meant. With age and the perspective of time, a clarity and understanding had blossomed. His admonitions and advice had limited context in the boy’s youth. With experience, the boy began to understand just how much his grandfather truly loved him. A whole new meaning became clear, many years after he had passed away. This is sincerely a true story, after all I should know, that little boy was me.”

We may not know each other, but one thing I am pretty sure of is this, we have challenges! It is part of life and today, pain has been inflicted upon the world, few of us have been able to escape it entirely.

As you try to make sense of it all, and face this challenge, why try to reinvent the wheel? That’s a waste of time and energy isn’t it? History has proven social mores, technology and the landscape changes but the essence of being human remains constant . . . try having the pioneer-mindset!  

Copyright© 2020 Morton Imagine Company

HMB Movie Trailer and Documentary Film

The HMB movie trailer and documentary film! The film explores how history uniquely impacts your family life, business and industry. Witness how and why we can actually look forward to our golden years. Get ready for American inspiration, imagination and motivation. Meet American pioneers that traversed unchartered waters and prevailed. Get ready for a unique American journey. Read Buttonwood 24, then watch the HMB film for optimum impact . . . Invite Rod to speak at your next group or company meeting. Please go to and provide your company information, including number of attendees for a quick quote and response.

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